Festival co-ordinators Izzi and Melissa Messina ” who own caf� Fiorentina ” have taken the reins from the North Perth Group and City of Vincent, and are adopting a dynamic line-up for the April gig.
To cater for the expected increase in numbers on last year’s 35,000-strong crowd, organisers are stretching trading hours and festival layout to boost space.
Mr Messina said they also had a record number of stallholders applying to take part, more than doubling the 2012 intake.
North Perth Group chairman Stephen Catania said the strip had seen an influx of businesses over the past 12 months, including an increase in venues now open at night.
‘We have had a number of small bar, restaurant approvals on Angove Street. The Rosemount Hotel is undergoing development to increase its beer garden and car park,’ he said.
Last week, City of Vincent council supported plans for The Classroom to operate the festival’s first pop-up licensed area, which will need approval from the Department of Racing, Gaming and Liquor.
The small bar’s co-owner Adam Keane said it would be an exciting venture for the venue that opened nearby in Charles Street one year ago.
Mayor Alannah MacTiernan said licensed areas were suitable at festivals and Angove was becoming more sophisticated.
‘We’ve had them in the Leederville Festival and in the Beaufort Street Festival, so I think a small licensed facility adds to the event,’ Ms MacTiernan said.
City of Vincent is contributing $40,000 towards the event.
Mrs Messina said the event remained family and community focused, but a pop-up bar would add an extra element to fulfil everyone’s needs.
She said other features this year included segmented zones offering a kids’ cove, vintage fashion, a ready to eat sector and a fresh food market in the Rosemount Hotel car park.
‘It’s also the first time the Macedonian community have been involved, so they’ll be doing a lot of things at the church and some Macedonian folk dancing as well,’ she said.
– The festival is on Sunday, April 7, from 10am to 5pm.