HUNDREDS of people queued for a Mother’s Day bargain in Perth today as administrators began selling off $9 million in diamonds and jewellery at Rosendorff Diamonds.
Security guards waited by the door to keep the crowd flowing through the Hay Street Mall store, with 20 people at a time allowed in.
A line stretched back to the Enex Perth shopping centre as eager shoppers waited for hours to grab a bargain after the Perth business was placed in receivership.
Receivers launched the liquidation sale after the store, which was founded by Mr Rosendorff in 1963, collapsed this week owing more than $2 million to creditors.
Claremont resident Jessica Gibbs, 19, said she was there to find a bargain, potentially for a Mother’s Day gift.
“We heard about it on the news and wanted to see what the fuss was about,” said Vivian Pham from Ballajura, who was also looking for a Mother’s Day present.
“They said 50 to 70 per cent off – I thought I had to check it out,” Rita Perruzza added.
“I’m here to get an engagement ring that I’ve already chosen. I heard they had gone into administration on Instagram and decided to purchase today,” said Pearsall local Kirsty Lang.
An associate director from administrator KordaMentha said the line had been enormous all day, and the sale was set to continue for at least the next week.
“We’re very thankful for the people of Perth getting behind the brand,” he said. “Everyone’s after a bargain.”