Beaufort Street Festival to include a ‘business incubator’ to assist local and independent businesses

Psaros marketing manager Cate Turner with sales director Sven Robertson and fringe artist Tomas Ford.
Psaros marketing manager Cate Turner with sales director Sven Robertson and fringe artist Tomas Ford.

AN initiative at the iconic Beaufort Street Festival will give local businesses a leg up.

Psaros is sponsoring a business incubator, where independent and home-based businesses will be set up in two marquees at the festival on Saturday, November 15.

This is the second year the incubator has been at the festival and Psaros chief executive Danny Psaros said he was ecstatic to be part of this year’s event.

The stall spaces would be free to businesses to encourage new enterprise and diversity.

‘We are incredibly excited to support one of Perth’s most significant cultural events,’ he said.

‘We couldn’t think of a better way to underscore our support for the Mt Lawley precinct and its cultural and creative local scene than by sponsoring this event as it prepares to celebrate its fifth birthday.

‘The event can now rightly claim to be one of Perth’s most prestigious street festivals and we look forward to helping the festival build on this renowned success.’

Touring fringe artist Tomas Ford has been involved in the festival since it started and will be emceeing four music stages.

‘It will involve a lot of running,’ he said.

‘I’ll be dee-jaying at night at the Bad Music Rave Party. I will accept requests but the songs have to be really awful and you have to be able to dance to them.’

Mr Ford said the festival, which attracted more than 120,000 people last year, offered visitors a buzzing, exciting atmosphere.