Road Safety Minister Liza Harvey said the drink-driving campaigns, “Only A Little Bit Over” and “Grow Up” reinforce that drink-driving is dangerous and juvenile.
Ms Harvey said although all motorists had something to learn from the campaign, it would target young men.
“More than 80 per cent of people killed or seriously injured in alcohol-related crashes were men and they need to understand that it’s not just a matter of losing your licence – you could lose your life or kill someone else,” Ms Harvey said.
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READ NOW“Recent statistics show about a quarter of fatal crashes were related to drink-driving and that should be a wake-up call to anyone who thinks even a little bit over the limit is okay.”
The Minister said WA had seen a declining trend in drink-driving incidents since 2008, but the Government would be relentless in reducing incidents further.
After 44 motorcyclists and passengers were killed on WA roads last year, the Government also re-launched its motorbike campaign.
“After intense education campaigns this year we have seen about half the number of people killed in motorcycle crashes in 2015, but there are still many families who will be without a loved one this Christmas because of road trauma,” Ms Harvey said.
She said the road safety campaigns were part of a $4 million education program funded through the Road Trauma Trust Account.
“The rate of fatalities has dropped 23 per cent since 2008,” she said.