Mt Lawley designer hopes to start fashion and identity conversation with new label


Models in the first collection.
Models in the first collection.

MT Lawley graphic designer-turned fashion designer Chloe Clem is hoping to start a conversation about fashion and identity with her new label Not Applicable.

Clem said the non-gender fashion label aimed to bring the community together with quality clothing while tackling prejudice and social constructions.

“I’ve wanted to create clothing for a long time and I thought if I’m going to do this seriously and make a business out of it, I’m not excluding anyone according to body type or gender,” she said.

“Socially I want this label to contribute to the on-going debate about gender identity and ideologies associated with sex and gender.

“Throughout Australia, and very much here in Perth, the social construction of gender is that you’re masculine and feminine or a man or woman but realistically many people fall outside the binaries.

“I really want to break those stereotypes.”

Clem is involved in the TransTastic event over Pridefest and will be part of a fashion show at Propel Arts exhibition on November 26.