‘Northbridge is not a nightclub precinct anymore,’ Mr McIntyre said.
The Maylands resident, who runs new eatery Lot 20, recently met with the City of Perth and Northbridge business owners to determine how they could work together to promote the area as an urban hub.
‘Northbridge is different to Mt Lawley but it’s got everything there,’ Mr McIntyre said. ‘There’s the William Street Arcade, Northbridge Chiropractic, Perth Theatre Company, the Blue Room and then there’s venues like PICA.
‘It’s a nice urban hub.
‘Everyone sees it as a nightclub area but it’s turning in to a village.’
Mr McIntyre is the general manager of hospitality group Blinding that also owns Five Bar in Mt Lawley.
He said businesses in Mt Lawley worked together to promote their urban hub and Northbridge’s community needed to do the same.
Lot 20 is housed in former police horse stables that are owned by the Metropolitan Redevelopment Authority, which completed a heritage restoration on the building.
Bar owner Gary Beadle and architect Bruce Arnold, who also completed the Five Bar fit-out, then moved in.
Mr McIntyre said he wanted Lot 20 to be a place where people could meet before attending events like the Fringe World Festival, PIAF and Eat Drink Perth.
‘Here it’s about creating a venue that focuses more on food,’ he said.