PERTH businesses are removing the letters O, A and B from their logos this week to encourage 100,000 Australians to donate blood.
International Missing Type Day is, a global campaign run simultaneously by 25 blood services, which aims to recruit more volunteer blood donors.
Blood Service spokesperson Dave Favory said 14,000 new donors were needed in WA this year alone.
“Blood only has a shelf life of 42 days, and more than 25,000 donations are needed across Australia each week to meet patient needs,” he said.
“We need more local residents to sign up as blood or plasma donors.
“If you’re already a donor, we’d ask you to please give one more donation each year – it really does help.”
Mr Favory said blood donors of all blood types were needed every day.
“In Australia, one blood donation is needed every 24 seconds,” he said.
“With one in three people needing blood in their lifetime, you never know who you could be helping.
“Whether your type is O, A, B or AB; with your help we can fill the gaps together.”
Go to www.donateblood.com.au.