More than 20 WA Coles stores are adopting Quiet Hour which caters to children on the Autism spectrum.
Coles and Autism Spectrum Australia partnered to introduce the low sensory experience, with 70 stores initially offering the inclusive service.
Quiet Hour rolled out in another 103 stores across Australia today (September 11).
Some of the stores taking part include Scarborough, Baldivis, Gosnells, Fremantle, Maylands, Alexander Heights and Clarkson (full list below).
Quiet Hour will run on Tuesdays from 10.30am to 11.30am, where noise and lighting are reduced to help customers who find it challenging to shop in a heightened sensory environment.
State general manager Pat Zanetti said the supermarket received overwhelmingly positive customer feedback after offering the service at nine WA stores.
Changes made during Quiet Hour:
• Lighting reduced throughout the store
• Radio will be switched off
• Register and scanner volumes reduced to the lowest level
• No trolley collections and roll cages removed from the shop floor
• No PA announcements (unless in case of emergency)
• Free fruit offered at customer service
• Additional staff available to support customers
Perth stores offering Quiet Hour:
• Alexander Heights
• Butler (Brighton Village)
• Clarkson (Ocean Keys)
• Meadow Springs
• North Armadale
• Ocean Keys
• Southern River
• South Lakes
• Swan View