Pop-up shops gallop home

Co-owners Kate Cummins and Bridget Hudson in their pop-up shop Neon Pony. Photographer: Andrew Ritchie
Co-owners Kate Cummins and Bridget Hudson in their pop-up shop Neon Pony. Photographer: Andrew Ritchie

They recently opened boutique Neon Pony in Carillon City Arcade on a three-month contract, offering an array of vintage and vintage-inspired garments, including clothing from their own label.

‘With the retail sector being the way it is, we feel that pop-up stores are the way to go at the moment to create brand presence, test the market in different areas in Perth and enjoy the benefits of little upfront payments and lowered rent,’ Ms Hudson said.

The pair said it could be difficult to find appropriate locations for pop-up stores.

‘We noticed that all the vacant properties advertised on the internet had been there for months and weren’t sought after so we realised we had to walk the pavement to find a spot,’ Ms Cummins said.

‘We also understood that a lot of places wouldn’t allow pop-ups. You can’t just necessarily ring up and say, ‘we saw your store, can we have it as a pop-up and for half the price?’ Ms Hudson added.

‘We knew there were a lot of vacancies in the city so we walked around and talked to people. Our real estate agent suggested Carillon, which will be the place to be in a year or two.

The pair previously opened a Neon Pony pop-up on William Street, Northbridge for six weeks to gauge the market.

Before that, they opened the We Heart Vintage pop-up at one40william, Perth for a year with several other co-founders.

Tired of pushing a brand they no longer wanted to be part of, they launched Neon Pony in 2012.