A FORMER factory and adjoining green space on Roe Street will host a new indoor/outdoor pop-up party The Ice Cream Factory from December 1.
The venue will feature a three-lane bowling alley, 11 bars, eight dance floors, a silent disco, a drag-queen karaoke bar and a two-storey VIP sun deck.
For the first time, UberEats will deliver orders to the event.
Bar Pop project manager Hannah Fick said the name of the event paid tribute to the warehouse origins.
“This used to be the Peters ice cream factory,” she said,
“It was a tobacco factory after that but it didn’t have the same ring to it.”
Ms Fink said it was going to be bigger than Bar Pop’s other annual event, Urban Orchard.
“Bar Pop had run Urban Orchard for the past few years and that’s just down the road and it’s always been our big public bar,” she said.
“This year we’re using the space again for corporate functions and there’s a small public bar (and) we were ready to expand so we came down here and worked with Entertainment Enterprises and a bunch of brick and mortar stakeholders for this event.”
She said The Ice Cream Factory would hold twice the capacity of Urban Orchard.
“We’re building this layered experience for guests so when they come they have got something to do all the time, it wont be a homogenous experience,” she said.
The Ice Cream Factory will operate for 15 nights at the corner of Roe and Lake streets from December 1, finishing on New Year’s Day.
Doors open at 4.30pm on December 1 with free entry before 8pm.