Popular baby brand Gaia fined by ACCC for falsely claiming soap was “organic”

Gaia is in trouble for claiming its baby wash was organic.
Gaia is in trouble for claiming its baby wash was organic.

POPULAR baby wash brand Gaia Skin Naturals is in trouble with the ACCC after it falsely claimed its products were organic.

Dreamz Pty Ltd, trading as GAIA Skin Naturals (GAIA), paid $37,800 in penalties for describing its Natural Baby Bath & Body Wash, Baby Shampoo and Baby Moisturiser as “Pure ★ Natural ★ Organic”.

However, the products contained two synthetic chemical preservatives sodium hydroxyl methyl glycinate and phenoxyethanol.

“Businesses making organic claims must be able to substantiate those claims. GAIA’s claims may have misled consumers into thinking these products are free from synthetic chemicals when they are not,” ACCC Commissioner Sarah Court said.

The ACCC is cracking down on businesses making organic representations.

In Australia, a business does not legally need certification to describe a product as organic, however, when a company does describe a product as organic it must be able to substantiate those claims.