Paula Hart, who was appointed last week, said she had already enlisted about eight artists to work with groups interested in putting a float together.
‘I’m very aware that the parade has become a little bit tired, and does represent the full gamut of the lesbian, gay, bisexual, transgender and intersex community,’ she said.
‘Politically, it seems to be a very important time with a whole range of issues going on.
‘It seems that the community has a bit more to say. I am hoping that the artists who work with the groups are able to help get their message across.’
Ms Hart said she had worked on a float for the parade in the past, but it would be her first time co-ordinating the entire parade.
Pride WA co-president Michelle Rigg said Ms Hart’s experience would help create a vibrant festival.
‘One of the strongest aspects of Paula’s work is her ability to work together with communities to make artworks that represent them,’ she said.
The Pride WA parade is being held on November 2 at 1pm, starting in Northbridge.
– To apply to add a float to the parade, go to www.pridewa.com.au/parade.
Applications close September 8.