This year’s program will see the parade become a lunchtime event, followed by a major outdoor celebration in Northbridge’s Russell Square.
It will kick off PrideFest – a three-week festival of arts, culture and community events.
A report to council said organisers expected about 50,000 people at the parade and about 5000 at the celebration event.
Lord Mayor Lisa Scaffidi said council had backed Pride’s decision to run a daytime event through sponsorship.
‘It is to be hoped that people embrace the change,’ she said. ‘With most events there is a need to continually evaluate their relevance and success. Pride is no exception. Failure to do so can result in events becoming tired and pass�.
‘Pride has addressed the issue of declining attendances. I’d like to see big crowds attending now that it is being held during family-friendly daytime hours.’
She said council had supported Pride since 1999.
‘It is a fun event which also has a more serious underlying message,’ Ms Scaffidi said.
‘It celebrates our society’s diversity and creates a festive environment in Northbridge that attracts people in their thousands to the area.’
Co-president Daniel Smith said the changes were designed to improve the quality of events and their appeal to the community.
‘Daytime Pride parades are held around the world in cities like San Francisco, New York, Berlin, Johannesburg and Melbourne, and we are very confident that staging of our parade during the day will bring more people into Northbridge to see it,’ he said.
He said Pride WA would consult Northbridge business following the event to discuss the impact of Pride events on their businesses.
– This year’s parade and festival is on Saturday, November 2 with PrideFest continuing until November 23.