Find a Pop-Up Shop Consultancy connects property owners with retailers looking for short-term leasing and helps consumers find the latest pop-up stores.
Company founder Michelle Wearing-Smith began the business in 2011 after moving back to Perth from Melbourne.
‘Pop-up shops ” hidden gems ” were everywhere in Melbourne and I started to stumble on them here also,’ Ms Wearing-Smith said.
‘I wanted to find more and there was no easy way to do that so the business started as an online map showing the latest pop-up stores and bars. It then quickly grew to include online services to help businesses find empty retail spaces.’
Ms Wearing-Smith said pop-ups encouraged people back onto the streets to shop and offered an exciting alternative to the big chain stores.
‘It’s a creative and fun way of breathing new life back into the city and the suburban shopping centres, some of which are struggling to survive,’ she said.
Mayor Alannah MacTiernan said the City was keen to do what it could to ensure it did not have empty shopfronts dulling the atmosphere of the street.
‘Sometimes a start-up business does not have the capacity to commit to a five-year lease and given the opportunity to strut their stuff for three months or so is just what they need,’ she said. ‘We’ll give Find a Pop-Up Shop Consultancy a chance to see if they can make it work.’
For more, visit findapopupshop|.com.au or popupleases.com.au.