The Jus Burgers owner spent the night sleeping in the elements for the St Vincent de Paul initiative and cooked bacon, eggs and homemade beans for the participants the next morning.
‘I had wanted to take on a big community initiative and this really resonated with me,’ Mr Bell said.
A record $1.2 million was raised through this year’s event.
While he dedicated part of his time last week to the cause, Mr Bell said he spent the rest of the week ‘refreshing’ his Leederville store.
‘We felt Jus Burgers needed a new look and a new feel and take it from when it opened in 2008 into 2014,’ he said.
The changes include new decor, a new menu and a liquor permit allowing the restaurant to sell everything from a Jus Burgers cleanskin to cans of beers.
Mr Bell said with three burger bars now competing for a share of the market in Leederville and new businesses opening in other town centres, Jus Burgers needed to offer more.
‘There is a quite a lot of competition out there,’ he said.
‘We needed to refresh and sharpen our pencils.’
Mr Bell said some of the stand outs in the new menu include Shark Bay Prawn and Pulled Port burgers served on Jean Pierre Sancho buns with sides of steak cut chip.