Tribe Perth’s occupancy rate ‘steadily growing’ despite low industry rate says GM

Perth's skyline. Picture: iStock
Perth's skyline. Picture: iStock

NEW hotel Tribe Perth’s occupancy rate has been “steadily growing” despite a record industry low rate recorded in June this year, according to general manager Nick Ellis.

Tourism Minister Paul Papalia this month announced a $2 million campaign to draw tourists to WA after a downturn in business travel, coupled with more hotels on the market, resulted in hotel occupancy rates mid-year hitting 75.6 per cent – one of the lowest levels seen in seven years.

Tourism WA will use the funding to work with airlines, travel agents and travel websites to offer incentives for people to travel now and take advantage of the great choice of hotels at reasonable rates.

Since 2012, Perth CBD has seen an extra 1611 hotel rooms with the opening of Crown Towers, Peppers Kings Square, Tribe Hotel, Fraser Suites, and Quest Adelaide Terrace.

Mr Papalia said the hotel sector was “hurting”.

“This campaign will target markets such as Singapore, Malaysia, China, Sydney and Melbourne where we know people are open to making the decision to travel at short notice,” he said.

Mr Ellis said the hotel’s occupancy rate did not reflect the industry rate.

Since opening its doors in May this year, Tribe Perth’s occupancy has been steadily growing as more and more guests discover this revolutionary new concept in hotels,” he said.

He welcomed the additional funding.

“The State Government’s recently announced $2 million tactical tourism campaign to drive visitation to Perth is a great start to helping the city’s critical tourism industry through a soft period in the occupancy cycle,” he said.

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