LEADING WA fashion brand Wheels and Dollbaby will close its doors at the end of the month.
Company founder Melanie Greensmith announced the news in an Instagram post on Tuesday.
Wheels and Dollbaby began life in 1987, when Ms Greensmith opened a shop in Hay Street.
Get in front of tomorrow's news for FREE
Journalism for the curious Australian across politics, business, culture and opinion.
READ NOWThe brand recently celebrated its 30th birthday at the Perth Fashion Festival.
Ms Greensmith said the brand was closing at the “height of success”, and said she planned to focus on other interests.
“I have decided I want to move on to the next stage of my life, time to enjoy life, my garden, my house, my man, travel – time to be with my loved ones and my 4 legged friends,” she wrote.
“I will be closing my beloved W&DB at the end of October.
“I am so proud to leave my business at a high time and keep the name I thought of all those years ago in a flat in Melbourne.
“We took on London, the US and everywhere in between.
“It’s been an amazing ride.”