WA fashion giant Wheels and Dollbaby to close down

Model Dita Von Teese with designer Melanie Greensmith (left).
Model Dita Von Teese with designer Melanie Greensmith (left).

LEADING WA fashion brand Wheels and Dollbaby will close its doors at the end of the month.

Company founder Melanie Greensmith announced the news in an Instagram post on Tuesday.

Wheels and Dollbaby began life in 1987, when Ms Greensmith opened a shop in Hay Street.

The brand recently celebrated its 30th birthday at the Perth Fashion Festival.

Ms Greensmith said the brand was closing at the “height of success”, and said she planned to focus on other interests.

“I have decided I want to move on to the next stage of my life, time to enjoy life, my garden, my house, my man, travel ā€“ time to be with my loved ones and my 4 legged friends,” she wrote.

“I will be closing my beloved W&DB at the end of October.

“I am so proud to leave my business at a high time and keep the name I thought of all those years ago in a flat in Melbourne.

“We took on London, the US and everywhere in between.

“It’s been an amazing ride.”

My dear Dollbabys, I want to share this with you here first as I know W&DB means as much for many of you as it does for me. After 30 years in business I have decided I want to move on to the next stage of my life, time to enjoy life, my garden, my house, my man, travel ā€“ time to be with my loved ones and my 4 legged friends. I will be closing my beloved W&DB at the end of October. Many in the industry and press will wonder why anyone would close a business at the height of success (and we are), but then again I have always done things my way ;) I am so proud to leave my business at a high time and keep the name I thought of all those years ago in a flat in Melbourne. We took on London, the US and everywhere in between. It’s been an amazing ride. Now Iā€™m off to focus on other interests I have in my life, I thank everyone who has taken part in the ride, partly or fully. I love and appreciate every one of you. Stay glamorous! Melx

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