Warranties are to no avail

WHY is it that when you purchase an item, as soon as something happens within the warranty time you send emails to the companies to no avail?

We purchased a washing machine from one retail store. I am having many issues with it and have tried emailing the company from which it was bought. Still waiting.

The lounge we purchased is falling apart. Again I emailed the company as there is supposed to be a 10-year warranty on the structure of the lounge, Still waiting.

Alisha Moreton,

Safety Bay.