SPRING typically sees sellers enter the market to capitalise on the warmer weather and increased buyer activity.
Rayner sales and leasing director Craig Boyanich said this meant there would be more properties to compete against and sellers needed to ensure their property stood out from the crowd.
“Price, presentation and promotion are the three most important factors of any sale,” he said.
“The majority of prospective buyers will view the property in the first three weeks it is listed for sale and you need to capitalise on this by setting an appropriate price.
“Find the agent that tells you what you need to hear rather than what you want to hear and look at the research and evidence provided to see if it supports the price.”
Mr Boyanich said sellers needed to take the time to show the property in its best light.
“Any outstanding maintenance items, even if minor, can be distracting and not set a positive tone for the rest of the house,” he said.
“Take care of these items so they don’t become a question mark in the buyer’s mind.
“Ensure the home is clean, clutter-free and ideally styled with furniture to demonstrate room sizes and functionality.
“At the home open, open all curtains and blinds to make the most of all natural sunlight.”
Mr Boyanich said street appeal was the first thing people saw when they arrived to view a home and the last when they left.
“Gardening is a relatively inexpensive way to showcase the exterior; a green-mowed lawn is much more inviting than dead grass, and don’t forget the verge,” he said.
When it came to promotion, Mr Boyanich said sellers needed the right exposure.
“A sign board and website may not be enough to capture a crowd,” he said.
“Utilise multiple websites, social media and various print media options to ensure you are capturing your target audience; remember, it’s hard to sell a secret.”