New West Coast Fever brand campaign to unite club

New West Coast Fever brand campaign to unite club

WEST Coast Fever this week launched its new brand campaign One Team. One Club. United., ahead of the inaugural season of the National Netball League.

Fever finalised their playing squad last week, with the 10 athlete team incorporating two internationals and six West Australian born athletes.

After completing the 2016 season under the theme “Heart. Soul. Sweat.”, the club turned to members, fans, consultants, players and coaches as part of a review which identified an opportunity for change.

One Team. One Club. United. will unite West Coast Fever, highlighting the variety of contributors that make the club tick, including the players, staff, members, sponsors, stakeholders and the broader Fever family.

Netball WA chief executive Simon Taylor says the new campaign embodies everything Fever will stand for in this new era for netball in Australia.

“Our Club is so much more than the 10 players who take the court,” he said.

“We are a family at Fever and everybody has a role to play, whether you’re in the green dress on game day, holding a clipboard or cheering from the stands, everybody contributes to our success.”