Designer has eye on prize

A student at the Bentley campus of Polytechnic West, de la Nougerede is hoping to win votes from customers at the shopping centre.

Showcasing the future stars of the Australian fashion design industry, the sixth Midland Gate competition allows Polytechnic West students to design, create and publicly exhibit their design concepts.

The theme this year for the competition is �Artisan� and the gowns must be couture.

Midland Gate has invited the applicants to let their imaginations run wild and create eye-catching fashion design pieces that best illustrated their particular creative talents.

Midland Gate marketing manager Kylie Janney said the competition had a tradition of supporting emerging design professionals in the fashion industry.

�Midland Gate is committed to nurturing the next generation of fashion designers in Perth,� Ms Janney said.

Polytechnic West lecturer, Mary Jones, said the competition motivated students to follow their dreams.

�De la Nougerede�s aesthetic is edgy and unique by creating a garment that is structured to be both sculptured and softly draped,� Ms Jones said. �Students can develop practical design skills, experience and exposure within the Perth design area.�

From the initial 60 entries received from students, the judging panel selected 10 finalists to develop their designs fully.

The 10 finalists received $100 each to assist them in bringing their pieces to life.

Their garments will be on display at Midland Gate Shopping Centre for two weeks from May 18.

Shoppers will have the opportunity to pick their favourite garment, vote in-centre and nominate the designer for the $1500 prize.

The overall winner will be announced in early June.