PLANS to create jobs and business opportunities by boosting tourism in the Hills were unveiled on Tuesday.
WA Labor said the region would become a tourism hotspot under its plan, part of its campaign leading to the State Elections in March.
Swan Hills candidate Jessica Shaw and Darling Range candidate Barry Urban joined Opposition leader Mark McGowan at Lake Leschenaultia, recently listed as one of the top 15 swimming holes in the world by American Express.
Mr McGowan said investing in tourism was a fundamental part of the WA Labor Plan for Jobs.
“The natural wonders in the Perth Hills make this the perfect place to start,” he said.
WA Labor Government would invest $45 million every year for destination marketing over five years, result in $225million in secure funding he said.
“We will also invest $40 million per annum over five years in event tourism, including business events, domestic marketing and international marketing.”
Ms Shaw has lived in the Hills for more than 10 years.
“It’s a beautiful place to live and to visit, and the potential presented by this level of funding will only enhance the region,” she said.
Mr Urban said WA Labor’s job plan would bring growth and tourism opportunities to the region.
“The Hills area represents so many opportunities for growth, and this investment by a WA Labor Government will continue to create and enhance these opportunities.”
He said a Labor Government would allow regional wineries, brewers and distillers to sell their products at regional farmers’ markets and cellar door collectives, including producers in the Swan Valley.