Positive chain reaction reaches Kalamunda Central


First Avenue manager Bettina Wilschefski and Alex and Ani ambassador Devra Watts are urging the community to share some positive messages. Picture: David Baylis           d458768
First Avenue manager Bettina Wilschefski and Alex and Ani ambassador Devra Watts are urging the community to share some positive messages. Picture: David Baylis         d458768

THE Chain of Positivity has reached Kalamunda.

First Avenue Kalamunda Central is determined to show the world and local shoppers that there’s plenty to feel positive about with a special event at its Gifts and Accessories Store in Kalamunda Central.

The leading Hills retailer is taking part in a fun, international event by one of the top selling jewellery companies in the US, Alex and Ani, which is creating the world’s longest paper Chain of Positivity.

Scheduled for Saturday, September 3, the paper chain will be added to by Hills folk who are keen to write an upbeat message on a specially created paper link.

Between 10am and 4pm, First Avenue is inviting everyone along to the special event space, outside Coles Supermarket in Kalamunda Central, where you can add links to the world’s fastest growing paper chain.

The colourful chains are being created and displayed around Australia and New Zealand in retail outlets and schools.

People are naturally keen to contribute to the chain and be part of the positivity movement.

When positive energy is shared it creates a connection. By taking part in this initiative, First Avenue will generate fun and laughter as a way of giving back to the local community.

All personal messages will be linked together as a playful way to embrace the power of positive energy and connect people.

First Avenue owner Lotte has plenty to celebrate as she is also opening a new store in Perth City Wesley Quarter in mid-September.

She says, “We are looking forward to bringing the Chain of Positivity to Central Kalamunda shopping centre and share the beautiful energy of Alex and Ani jewellery with our customers.

“When you ask people to think of something meaningful to write on a chain link, it’s heart-warming to see the many things people are grateful for in their lives.”

As the chain grows nationally the most inspiring messages will be broadcast online through various social media channels (@aa_australia_ and www.facebook.com/alexandani australia/).

Alex and Ani design their jewellery to create eco-consciousness with the aim of connecting people and make a meaningful impact in each other’s lives.

Founder, CEO and creative director Carolyn Rafaelian believes that every individual has a positive message to share with the world.

“By incorporating powerful symbolism into the Alex and Ani brand it offers a way to express individuality and add meaning to the lives of those who wear and receive it,” she said.