Woolworths profit donation promise to drought-affected farmers

Woolworths is donating all profits from the fresh department to Rural Aid's Buy a Bale appeal in supoort of farmers affected by the drought.
Woolworths is donating all profits from the fresh department to Rural Aid's Buy a Bale appeal in supoort of farmers affected by the drought.

ALL profits from fresh foods sold at Woolworths on Saturday will go to Rural Aid’s Buy a Bale in support of farmers impacted by drought.

The nationwide promise follows the supermarket’s $1.5 million donation and store fundraising to deliver more livestock feed, household supplies and counselling services to farming families.

Rural Aid chief executive Charles Alder said there was an urgent need for ongoing support for farmers doing it tough in regional communities.

Woolworths Forrestfield, Kalamunda and Midland Group Manager Katie Reed said customers and staff had rallied to the cause.

“In less than a week, Woolworths’ customers nationally have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide,” she said.

“This generosity is making a real difference in rural communities, and has inspired us to build on our support of Rural Aid’s vital work.”