Perth Glory most “trusted” sporting club in Perth

Perth Glory most “trusted” sporting club in Perth

PERTH Glory started the season with a draw against Central Coast Mariners but have had a win off the field.

An audit of six WA professional sporting clubs’ online performance found the Glory more “trusted” through membership and attendance than its bigger rivals.

Professional Public Relations and Oracle Digital analysed more than 150 independent ranking factors for the Glory, West Coast Eagles, Fremantle Dockers, Perth Wildcats, Western Force and West Coast Fever.

Size and popularity of each sporting code weighed heavily on their ability to engage and dominate online according to the report, however this did not translate in to degree of trust or power.

Glory was found to be the most trusted WA club when it came to digital trust, claiming 42 trust score points and narrowly beating the Perth Wildcats at 41.

West Coast finished ahead of the other clubs when it came to published content, producing more than 150 pieces of owned and published digital content per month.

The Eagles also beat the other clubs in terms of digital audience reach, winning four of the five categories, and leading the charge in terms of Facebook engagement.

The Glory will be hoping to return to the winners’ list on the field when they host Wellington Phoenix this Sunday in what will be the first leg of the Long Distance Derby.