WEST Coast Eagles star forward Josh Kennedy now has business ties to Joondalup.
The 2015 Coleman medallist’s positive experience with flotation therapy has had him invest in local wellbeing centre Beyond Rest.
And while Joondalup is a long way from Israel, the sensation of floating in the Dead Sea is somewhat re-created in the outlet. Clients float in a tank of water and Epsom salt to encourage relaxation of mind and body.
The air and water inside the vessel is heated to the same temperature, rendering the mind incapable of differentiating which parts of the body are in and out of the bath.
Majority co-owner Nick Dunin explained how this created the sensation of floating.
“The reduced stimulation encountered in the floatation tank refocuses your attention,” he said.
“At first this includes the novel sensations of floating effortlessly in darkness and quiet.
“As physical sensations become less noticeable, mental activity can come to the fore. For those not used to being alone with their thoughts this can be difficult.
“However, even unpleasant thoughts become more pleasant as the body descends into a more deeply relaxed state. Eventually even the parade of thoughts subsides and the mind enters a meditative state.”
Mr Dunin established the business idea with his brother Ben, with the local centre located at 1/10 Clarke Crescent.
The siblings also have outlets in the CBD and Melbourne.
Australian Medical Association WA officials do not object to the therapy, but have warned customers to be wary of claims of major medical benefits.
Beyond Rest is not the only float tank business in the district, with another, which is not owned by the Dunin brothers, called Float and Restore in Wangara.