But it is unlike others in that the vehicles at this new Edgewater outlet, at the corner of Ocean Reef Road and Joondalup Drive, are all inside and have fixed prices.
Easyauto123 customers are free to browse through the former Bunnings building “without the sales pressure”.
“It changes the whole dynamic of how people come and view the cars,” dealer principal John Thomson said. “It makes people feel at ease.”
Mr Thomson said the business had sold cars to people from “Esperance to Broome and everywhere in between” since opening earlier this year.
The new enterprise, with a 19-bay workshop, is part of the Automotive Holdings Group.
Business, pages 22, 24