Joondalup to launch new business initiatives

“JOONDALUP is open for business” was the key message at a business sundowner event on Wednesday.

Attracting about 80 members of the City of Joondalup’s business community, Mayor Albert Jacob used the event to launch several initiatives to promote, connect and grow local businesses.

This included the Joondalup Business Catalogue – an online information database of businesses that are located or trade in the City.

It will also provide information and engagement within the local business community and connect businesses to local, national and international opportunities.

Also to be implemented are Joondalup Ready Programs – three accelerator programs to gear local businesses towards being “globally, digital and destination ready”.

The programs will aim to grow the visitor economy by increasing bookable products and tourism experiences in the region, increase capacity in the areas of digital transformation and cyber resilience, and increase export, import and investment readiness to access global markets.

The third project is the Economic Profile and Opportunities Publication for business and economic development stakeholders to promote and understand the environment in which they are operating.

Mr Jacob said Joondalup was home to more than 13,000 businesses, of which 99 per cent were either home-based, start-ups, scale-ups or small to medium-sized businesses.

“Joondalup is the CBD of the north and by 2050 our target is to have 64,041 jobs and a labour force of 104,751,” he said.

“Our unemployment rate is lower than both the metropolitan Perth and national average.

“We have the opportunity to leverage all these factors to promote, connect and grow our businesses through a range of economic development programs and initiatives.”

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