SHARK Shield has hit the big screen with its use in the new film The Shallows, recently released in cinemas.
The thriller follows surfer Nancy, played by Blake Lively, who clings to a rock offshore while being circled by a great white shark.
The movie was filmed in the east coast waters of Australia, which are known for being home to many shark species.
During filming, Shark Shield FREEDOM7s were used to keep the crew protected from the threat of an unwanted shark encounter.
They work by giving off three-dimensional electrical waves that cause spasms in the short-range electrical receptors sharks have in their snouts to find food, which turns them away.
Shark Shield managing director Lindsay Lyon said the Joondalup-based business was excited to have the product used in the film industry on such a grand scale.
“We were delighted to be involved in the production of the film and provide protection to those involved,” he said.
Shark Shield is releasing a new product aimed at surfers on October 4 called the FREEDOM+ Surf.
The new product is a design collaboration with two-time world surfing champion Tom Carroll and Ocean and one of the world’s largest surf hardware companies Ocean and Earth.