The Elf on the Shelf comes to Hillarys, Innaloo and Cannington thanks to Westfield

The Elf on the Shelf is coming to Perth thanks to Westfield shopping centres.
The Elf on the Shelf is coming to Perth thanks to Westfield shopping centres.

SNEAKY The Elf on the Shelf will appear at Westfield Whitford City, Innaloo and Carousel this Christmas.

The partnership is the first of its kind for The Elf on the Shelf, with Westfield being the first shopping centre to partner with the worldwide brand.

The Christmas campaign will start on December with the launch of 12 Days of Hide and Seek in all Westfield centres.

Each day from December 1 to 12, a Scout Elf will fly to a new destination within each centre, ready to be found.

Families are invited to follow daily clues posted on each Westfield centres’ Facebook page to find the Scout Elf’s landing spot for the day.

Each day the first to find the Scout Elf in each centre will win a prize.

Whitford City will also channel the North Pole by making it snow on December 1-2 and 8-9, with customers able to take a photo with the The Elf on the Shelf mascots.

“The Elf on the Shelf is an iconic global brand that captures the imagination of customers and parents alike and we think it’s the perfect partner to align ourselves with this Christmas to bring a little bit of that magic to life in our centres,” Westfield centre experience strategy and brand experience general manager Steven Mitchell said.

The partnership will also see the popular children’s illustrated book return to Australia to tell the tale of Santa’s Scout Elves and how they help him manage his naughty or nice lists.