Video makes the business star at ECU’s Business and Innovation Centre in Joondalup

Angie Rayson hopes to give her business a spark after taking part in Ignition. Picture: Martin Kennealey
Angie Rayson hopes to give her business a spark after taking part in Ignition. Picture: Martin Kennealey

CONNOLLY resident Angie Rayson recently took part in the annual Ignition program that helps to develop business ideas.

Along with husband Lee, Mrs Rayson owns Animated Video Productions – based at ECU’s Business and Innovation Centre in Joondalup – which combines clients’ content with 3D animated presenters to produce information videos.

The Ignition program is a five-and-a-half day event run by the Curtin Centre for Entrepreneurship.

It comprises teaching sessions, expert clinics, mentor sessions and advice and support from leading entrepreneurs and innovators.

Mrs Rayson said her business idea was to bring affordable animation to the business world by combining content, digital presenters and text-to-speech technology to produce videos for information, promotion or education.

“I believe video is currently the best medium in which to present material but production costs are expensive and there is the potential to lead to inconsistency over time,” she said.

“Our animated video, that uses multi-lingual, lifelike digital presenters with natural human motion, delivers a cost effective, timely and consistent solution.”