THE City of Joondalup’s inaugural Kaleidoscope Festival has been recognised on a national stage.
The festival was named WA’s Best New Event and Best Cultural, Arts or Music Event at the 2017 Australian Events Awards, which were announced on the Sunshine Coast last week.
Hosted in conjunction with Mellen Events, Kaleidoscope attracted more than 55,000 people to the Joondalup city centre over four nights for the free family-friendly festival of lighting technology, art collaborations and projection performance.
The theme was based on ‘A City of the Future’, focusing on innovation, architecture, sustainability and futurism.
Judges said the “level of community engagement and strong commitment from the council was commendable” and that it was an excellent event with clear objectives and target audience and a “strong purpose with outstanding results”.
“The focus on families in marketing and programming has really delivered for the event, supported by outstanding satisfaction levels,” they said.
Joondalup Mayor Troy Pickard congratulated everyone involved in the “great success story for our City”.
“What started as an event concept taking more than 12 months of development was finally realised over four magical nights in November last year,” he said.
“In bringing Kaleidoscope to Joondalup, we wanted our City to be looked on as an industry-leader by delivering the first festival of this kind in WA.
“While we anticipated that a large majority of those attending Kaleidoscope were from Perth’s northern corridor, feedback received indicated that over 20 per cent of attendees travelled from the inner-city and southern suburbs.
“Over 85 per cent of those surveyed said they would definitely attend the event again and we also found that over 30 per cent attended the festival on more than one night.
“We even had people travel as far as Bunbury and Cervantes, which suggested there was an interest and an appetite in this type of event from across the State.”
Mr Pickard said the festival also benefited many local businesses, with an economic impact analysis determining the festival put more than $2 million in to the City’s economy – an approximate four-fold return on the City’s investment in the event.
Planning for this year’s festival, to be staged from November 9 to 12, has started under the guidance of creative director Drew Anthony.
“We all learnt a lot from Kaleidoscope in 2016 and this success will only drive us on further,” Mr Pickard said.
“I can promise anyone who comes along to this year’s festival that the programming elements have been taken to the next level and beyond under Mr Anthony’s creative wizardry.”