Cold fails to deter early shoppers at opening of Aldi Joondalup

Cold fails to deter early shoppers at opening of Aldi Joondalup
Cold fails to deter early shoppers at opening of Aldi Joondalup
Cold fails to deter early shoppers at opening of Aldi Joondalup

KEEN shoppers braved the cold yesterday morning as they lined up to be the first customers at Aldi Joondalup.

The Lakeside Joondalup store was one of the first four in WA to open its doors at 8.30am, joining Belmont Forum, Kwinana and Mirrabooka Square.

Ocean Reef resident Dobrila Maas was the first customer at the Joondalup store, having lined up for two hours.

“I dropped my husband at the train station at 6.30am so I thought I’d just stay,” she said.

“We grew up with Aldi (in Munich). We’ve been in WA for 21 years and have always missed Aldi. Whenever we go over east for holidays, we have shopped there so I’m quite happy it’s here.”

Mrs Maas said it was the first time she had ever lined up for a shop before.

“When I’ve spoken to others who have done it, I’ve told them ‘you’re crazy’ but, oh dear, who is the crazy one now?” she said.

“It was a funny morning.”

She said that she was keen to do a “general shop and just have a look”.

Store manager Steve Shortall and Joondalup MLA Jan Norberger were on hand to cut the ribbon before customers were let loose in the new-look store, which includes redesigned shelving and expanded wooden produce bays.

“We have been listening to existing customer feedback on the eastern seaboard and believe these upgrades will make it even easier and more enjoyable for Western Australians to shop with us,” WA managing director Damien Scheidel said.

Yesterday’s store openings were part of Aldi’s long-term expansion plans to develop up to 70 stores across WA in the coming years, of which 20 will be before the end of the year.

The next 10 stores will open in Butler, Halls Head, Australind, Harrisdale, Rockingham, Camillo, Southern River, Mandurah, Mundaring and South Lake.