Engagement Coach and Triplify say the money will enable them to take their businesses to the next stage, a goal of the fund implemented as part of the City�s digital and economic development strategies.
Engagement Coach will use its funding to place an analytics wifi network in business areas in the City (on a six-month trial period), providing insight into the use of the area by visitors carrying wifi -enabled devices.
Data will include peak periods, arrival and departure times, total visits, customer loyalty and engagement.
Proposed locations for the service include Central Walk, and the Quadrangle/Southern Business District off Joondalup Drive.
�We put wifi in at the Sixty27 co-working space at West Coast Institute last year,� Engagement Coach co-founder Todd Sainbury said.
�It�s a pretty exciting region to be involved in. There�s a lot of growth up here especially around small business.
�The City of Joondalup saw that we�re taking small business from being small and helping building a community around it so it can grow.�
Triplify, developed out of co-founder John Daniels� Kingsley garage, will use its funding to further develop its event-discovery app that enables travellers to discover Joondalup-based events and festivals. It will also go toward digital marketing campaigns for City events such as the Joondalup Festival, Music in the Park concert series, Valentine�s Concert and Little Feet Festival.
�A key part of our pitch was that we�re building road tripping functionality into Triplify and we saw Joondalup as being a great beneficiary to this new feature because so many road trips happen up the west coast of Australia and pass through the City of Joondalup,� Triplify chief executive Matt Fontana said.
Joondalup Mayor Troy Pickard said he looked forward to seeing both projects progress.
�These are two perfect examples of the type of business initiatives that will help create new synergies and business development opportunities in our City, which might not otherwise occur, or be attracted elsewhere in the metropolitan area,� he said.
�Advances in technology, including the digital economy, have changed the way businesses, government organisations, consumers and the community work, interact and live.
�Boosting innovation along with increasing productivity and competitiveness will ensure our local businesses are successful on a global playing field, and this will ultimately generate more jobs locally and provide a boost to the local economy�
Applications for the next round of funding are now open
Lemons into lemonade
JILTED love helped Mr Fontana come up with the idea for an event discovery app for experience-seeking travellers and locals. He picks up the story:
I WAS travelling through London at the time and I was meant to see a girl there and she stood me up on a date.
When I found out why, it was because there was an Usher concert on the same night and she decided to go for Usher instead of me.
I had the thought that events can really make or break your travel experience.
She found the Usher concert on a street flyer on her way to come see me.
So I thought there must be a more efficient way to discover events when you�re travelling.