DEVELOPING a fitness coaching business for females has been a “hell of ride” filled with everything from tears to laughter for Inspire Fitness director Olivia Del Borrello.
The 28-year-old from Hillarys said the rollercoaster had been worth it, with Inspire Fitness “changing lives for the better” and developing an “incredible” community of women.
Ms Del Borrello started the outdoor fitness company in 2013 and will celebrate its fifth anniversary on International Women’s Day.
What began as fitness sessions where the qualified physiotherapist would coach her mum and her mum’s friend, Inspire Fitness has now grown into a group fitness movement with six locations in Perth and three in Adelaide.
Mullaloo was the first location, which was joined by Scarborough, North Perth, South Perth, Bayswater and Murdoch, and Henley Beach, Marion and Norwood in South Australia.
Ms Del Borrello said she wanted to create a “community for women” to come together to exercise and support each other to achieve their health and fitness goals while also developing a well-rounded lifestyle.
“I was adamant it wasn’t going to be a boot camp it was going to be much more personal,” she said.
“I remember my first ‘big’ session which was all of four people, I left the session on a massive high.
“To see these girls who had practically just met come together and encourage, support and empower each other throughout the entire session was something special – and from there I was hooked.
“I knew there was something in this.”
The former netballer said exercising was a way of life that extended further than aesthetic goals and that her motivation was to help create this positive mindset in other women.
Ms Del Borrello said Inspire coaches helped transform clients into strong, confident and empowered women that were the best versions of themselves.
“For us, being active is a way of life, we focus on creating an active lifestyle where you work out consistently because you love it, not because it is a chore,” she said.
“You become addicted to the full experience of working out with inspiring coaches and being surrounded by an incredible community of likeminded women.
“We set out on a mission to empower women to live an active and healthy lifestyle and to actually enjoy doing it.”
Ms Del Borrello said after the third annual Women Be Active Festival last year, where about 1200 women attended in Perth and Adelaide, her vision was to become Australia’s leading program for women’s only group fitness.