Mum’s work passes the taste test: Brownes yoghurt

As innovation manager for Brownes, Mrs Ward was part of a team who spent the past six months working on the brand’s yoghurt range.

“I was one of five mums from Brownes who took part in workshopping the entire range of Brownes yoghurts from the taste and texture to the packaging,” she said.

“We were all concerned that the old yoghurt range was losing popularity with consumers so we took charge of revamping the range and came up with a completely new product.”

Ms Ward said the new products, which were made in Perth with milk sourced from dairy farms in the South West, were a hit with her children.

“We knew we had got the recipe right when it passed the ‘silence’ test, which means when we gave it to our children all noise stopped and there was quiet as they ate the yoghurt,” she said.

“Kids are the toughest critics – if they don’t like something, they don’t eat it – so throughout the process our team would always be asking, ‘Would the kids enjoy this?’.”

The team was rewarded for its work at the recent Perth Royal Dairy Show, picking up 10 awards, including Champion Yoghurt for its Greek yoghurt and an award for its mango and passionfruit yoghurt.

“People are obviously noticing the difference as our sales have increased and of course, we recently won awards at the Perth Royal Show,” Ms Ward said.