Road safety messages hit the streets

Message in Motion cars displaying road safety messages.
Message in Motion cars displaying road safety messages.

ROAD safety messages are travelling the streets of Perth thanks to two northern suburbs friends.

Paul Williams, of Hillarys, and Gary Pyke, of Mullaloo, first started Message in Motion to raise money for the Sorrento Surf Life Saving Club.

Members of the club provide the rear window of their cars for important community messages, with the driver paid $30 per week for the use of their vehicle and the same amount given to their chosen not-for profit group.

“With drivers just going about their daily commute and driving activities, displaying important road safety messages was an obvious fit for this concept so we approached the WA Road Safety Commission,” Mr Williams said.

“They now fund our campaigns as part of their greater road safety campaign initiatives.

“As well timely safety reminders on the road, the signs are generating plenty of conversation at the clubs and wherever our drivers travel.”

Mr Williams said they had so far conducted campaigns focusing on drink driving and driver distraction, using an app to record the distance and locations covered by drivers.

He said the first campaign went for eight weeks with 50 cars covering more than 130,000km, which included more than 2700 hours travelled and more than 11,500 trips.

The current campaign will run for 12 weeks and has 66 cars so far averaging more than 20,000km per week including more than 500 hours travelled and more than 2000 trips.

“The Road Safety Commission has been very pleased with the results with our drivers covering areas that cannot be covered by more traditional outdoor advertising like billboards and buses,” Mr Williams said.

He said they also had teachers who asked their schools to be able to park their cars in prominent areas to educate students old enough to drive.

WA Road Safety Commission strategic communications assistant director Roger Farley and campaign manager Alisia Mumbu.

“We’ve also had positive feedback when the vehicles are parked at shopping centres and sporting grounds and even feedback from a policeman who stopped one of our drivers to praise the initiative,” he said.

“The sign is applied with only water – no adhesive – and is removed after a campaign.

“We thoroughly researched the best suited material to ensure it is can be easily removed and doesn’t damage the vehicle and tested the best colour and font for visibility during the day and night.”

Mr Williams said as the concept had evolved, they invited more surf clubs to join the campaign, with Champion Bay (Geraldton), Cottesloe, Fremantle and Secret Harbour getting on board.

They are now looking to further expand to include other not-for-profit groups as well as businesses such as RAC.

“From what was essentially a fundraising idea, our goal is to grow Message in Motion into a genuine business that balances purpose and profit,” Mr Williams said.

“Our purpose is to match important causes like helping save lives on the road while raising funds to help save lives in the ocean.”

Even the surf boat is displaying a message.

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