Whitfords Brewing Company project coming to a head

The latest artist impressions of Whitfords Brewing Company.
Whitfords Brewing Company project coming to a head
The latest artist impressions of Whitfords Brewing Company.

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THE progress of WA’s first shopping centre brewery continues to bubble away with the liquor licence recently approved for Whitfords Brewing Company at Whitford City.

The Hillarys project remains on track to open in spring.

Brewery owner Beerland, which also runs Northbridge Brewing Company, has released new images of the pub’s design, which give punters the best idea yet of what they can expect from the final product.

Beerland spokesman Ben Rasheed said construction was “in full swing”.

“The liquor licence is a big one as we can’t commit until the liquor licence is in,” he said.

“We’re now in the fit-out phase. It’s a bare shell and we’ll create the venue from that.”

He said they had made some key staff appointments, but would aim to recruit a full team of 50 to 60 employees in about a month.

The venue will have a 750 capacity, making it bigger than the Northbridge operation, which can house about 500 pub goers.

“We’ve got 50 per cent greater capacity and about a third bigger floor space,” Mr Rasheed said.

The company will use the Northbridge brewery to brew its initial batch of beer while it waits for the Whitford setup to produce its maiden pour.

Mr Rasheed explained it had been difficult building a brewery into a shopping precinct given the variety of utilities it needed and the manner in which it used them.

“Power, water, gas, waste water, steam… there are all these things that make it not straight forward to just bolster into a public building,” he said.

“It’s not for the faint hearted but because we’re committed to establishing breweries in some key areas, we figured it’s worth the effort.”

Mr Rasheed said Whitfords Brewing Company would look to support local community groups such as sport, cultural and charitable organisations.

He said it was the best way to engage with a new customer base.

“We’ve got something that can help their community group and at the same time, we love them as customers,” he said.

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