WAFL: Broadcast sponsor McDonald’s flips out on league

West Perth and Subiaco in last year's WAFL grand final. Picture: Dan White
West Perth and Subiaco in last year's WAFL grand final. Picture: Dan White

THE WA Football League and major broadcasting sponsor McDonald’s have parted ways for season 2019. A McDonald’s spokeswoman said it was a joint decision.

“After four years as naming rights and broadcast sponsor, we have come to a joint decision with the WAFL to end the partnership,” she said.

“We have enjoyed our time partnering with the WAFL and wish them all the best for the future.

“McDonald’s in WA continues to sponsor both the men’s and women’s Fremantle Dockers teams and, in partnership with our local licensees, we also support community groups through initiatives such as the Macca’s Junior Sports Grants program.”

The WA Football Commission thanked the major sponsor and said it would be announcing a new supporter.

“We thank McDonald’s for their successful four-year partnership, which has been integral to having the WAFL televised on the 7 Network and allowed us to continue driving the growth and success of the competition,” a WAFC spokesman said.

“We’ve had strong interest in the WAFL from other organisations and will be announcing a new naming rights partner in the near future that will continue to support the 7 Network broadcast in 2019 and beyond.”

The spokesman said the WAFC was looking forward to the 2019 season and increasing attendance.

“We are looking forward to an exciting season ahead with new partners on board and the entry of West Coast as the 10th team in the competition, as we aim to continue increasing attendance at games and TV ratings, which both grew in 2018,” he said.