In a novel approach, the Halls Head mother has turned not only to Facebook and Twitter, but pitched her project on Sproutback, an online crowd funding platform, where entrepreneurs obtain finance for an initiative from a large pool of backers.
In a Sproutback movie and spiel, Ms Crafts is calling on people to help her push to get a Pilates Strong Studio in Mandurah.
She has been teaching Pilates for almost 10 years and has a real passion for the reformer pilates method.
‘I am now aiming to reach my dream of opening my own Pilates Reformer studio,’ she said.
‘My dream is to also offer training to local people that share the same passion as me and want to become a trainer.’
Through Sproutback, Ms Crafts is asking people to help her buy reformer equipment, which is one of the best ways to train the whole body in one work out. If she gets the $29,000 she needs, she will offer rewards to her ‘investors,’ such as free group lessons. If people make a pledge, they will get their money back if she does not reach her target.
‘It is not a charity, although I would be grateful for community support,’ she said.
‘People who back me will get services in return when they redeem their vouchers.’