Mr Ralph jumped at the chance to get behind the Mandurah Coastal Times Charity Wrap next month.
When he heard about the Times’ initiative of part advertising proceeds being donated to the Mandurah Soup Kitchen, the deal was sealed.
Mr Ralph and wife Tanya took over ownership of what had been Hourglass Jewellers from his father Arthur in 2003.
He has worked in the jewellery industry most of his life, since helping his father and earning some pocket money as a 10-year-old.
His interest was sparked and he discovered a real passion for all things jewellery, going on to become a gemmologist, registered valuer, diamond grader and eventually his father’s successor.
The store offers cutting edge jewellery, the most ethical, popular and trusted jewellery brands, jewellery design, make and remodel services and an after service.
As a young adult, Mr Ralph became heavily involved in Rotary and held the positions of president, treasurer and secretary.
He supports Mandurah’s Relay for Life, the Make a Wish Foundation and the Rotary Duck Race and through his business, the National Breast Cancer Foundation, Movember and Beyond Blue.
The Ralph family celebrated 30 years of serving the Peel Region this year.
The Times hopes the rest of the Mandurah business community will get behind its unique campaign that offers the them chance to promote bargains and sales and raise funds for the needy soup kitchen.
The soup kitchen feeds about 80 people a day, and although food is not a problem, there is little funding for operating costs.
For more information on how to get involved, call Mandurah Coastal Times sales manager Cindy Watts on 9583 1041 or 0413 444 017.