FOR the first time, Peel wines have been highlighted at a showcase event in Mandurah designed to promote and boost retail sales from the region’s cellar doors, restaurants and wineries.
Restaurateurs and vintners mixed at The Standing O inside Mandurah Performing Arts Centre last week in an initiative jointly hosted by the Mandurah and Peel Tourism Organisation (MAPTO) and Peel Wine Association (PWA).
PWA president Bernie Worthington of Drakesbrook Wines said working closely with MAPTO in the lead-up to the event demonstrated how they were committed to helping PWA and the region’s local producers.
“It’s important to foster a culture of local support among licensed venues in Mandurah and the Peel – it’s likely some owners and venue managers here have never had the chance to try these wines or even meet the winemakers,’’ he said.
“Now, they have had the opportunity to discover some of the terrific reds and whites right here on their doorstep and hopefully add them to their wine lists.”
MAPTO product development manager Kent Sobey said the event was the first step towards a campaign to help local wineries promote their products.
“MAPTO understands the importance of food and wine to the visitor sector,’’ he said.
“Funding this inaugural event is the beginning of a strategy to connect our producers with more customers. We will be following this tasting experience with a Peel Wine List in the form of an Anytime Adventures branded table card for any business that chooses to participate and stock local wines.’’
He said MAPTO and the PWA were willing to negotiate with the wineries, where possible, to secure favourable pricing for participating restaurants.
Wineries at the event included Tanglefoot, Peel Estate, Millbrook, Drakesbrook and Silver Lakes.