AS Rockingham and Mandurah business communities work hard to strip the ‘bogan’ label off their seaside cities, many local business women are also reinventing their looks through complete wardrobe makeovers.
But as Perth personal stylist and fashion expert Julie Shaw said, “They’re not young fashionistas, they’re women aged 35 to 65.
“It’s a new generation of business women looking to match their looks and personal image with their brands.
“These women want – or need – to stand out. So they’re after a more sophisticated look and to turn over a new personal image leaf.
“Because they’re in business, they want to be taken seriously. But they don’t know how to dress for success.
“Having a personal stylist makes it more convenient for the working woman who wants to update and enhance her look.”
Mrs Shaw said makeovers were no longer an expensive luxury only affordable to the rich and famous.
Women from all regions, regardless how rich or poor their suburbs, were after quality fashion advice – but at a price that won’t break the bank.
“They want help with their fashion dilemmas, especially how to dress for any occasion,” she said. “They’re also very busy so they want to know how to put together a new wardrobe fast.
“And many women also find it too hard to shop for clothes. Some even hate it.
“Many often find it such a hassle, especially when a woman is not happy with her body shape or finds it challenging to buy for her shape.”
Mrs Shaw, who organises styling workshops to simplify the shopping process for busy women, said springtime was the perfect opportunity to discard unbecoming clothing and update wardrobes.
“The new spring fashion collection is already in stores and I know 2015 spring-summer will be an exciting time,” she said.
Workshops and one-on-one sessions with a personal stylist made it much easier.
“Women have quite a lot of fun at the workshops – they discover how easy it is to transform a wardrobe and to create a new sense of style.
“Some are there because they’re starting a new chapter in their lives.
“Others attend a workshop at the start of each season. But you don’t need an excuse to use a personal stylist.”
Mrs Shaw’s Enhance Your Style workshops are held at Helen’s House of Fashion in Rockingham and participants can attend at an introductory price of $35 per person.
Workshops can be booked at www.enhanceyourstyle.com.au and are also suitable for team building for employees, mothers groups, women’s clubs and groups of friends. One-on-one sessions are held at the client’s home.