A new and revised policy, adopted by the council last week for advertising purposes, would reduce the need for development approval where signage meets minimum requirements outlined in the policy.
The policy would ensure advertisements were appropriately sized and sited for their location, maintained and enhanced the amenity of the immediate area, including areas of historical or environmental significance, discouraged the ineffective visual intrusive and proliferation of excessive advertisements and provide guidelines for consistent decision making for advertising on zoned land in Mandurah.
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Cr Caroline Knight said the new policy would reduce signage, particularly on private property and Cr Fred Reibeling hoped it would lead to more professionalism in signage.