Dudley Park make-up artist working behind the scenes at Melbourne Fashion Festival


Dudley Park resident Denica Vitale will be the only West Australian Priceline beauty advisor working backstage at this year’s Melbourne Fashion Festival.
Dudley Park resident Denica Vitale will be the only West Australian Priceline beauty advisor working backstage at this year’s Melbourne Fashion Festival.

DUDLEY Park resident Denica Vitale will be the only West Australian working backstage as a Priceline Pharmacy beauty advisor at the Melbourne Fashion Festival (VAMFF) this week.

Miss Vitale was one of 20 Priceline beauty advisors selected from a pool of more than 650 from across the country to work at the VAMFF from March 5 to 10.

The 22-year-old said this year would mark her first time working backstage and she was excited to showcase her skills.

“When I applied I didn’t think I’d get it so I’m stoked,” Miss Vitale said.

She got her artistic bearings at WA Academy’s beauty school where she completed a Certificate IV of Beauty Therapy, a Certificate III in Nail Technology and a Certificate II in Retail Makeup.

Her biggest break was working as a makeup artist for former Australia’s Next Top Model (ANTM) contestant Laura Taaffe.

“One of the ANTM models, Laura Taaffe, was doing a photo shoot and she needed help with makeup looks so I completed some of her looks at the time,” she said.

Miss Vitale will work at VAMFF alongside Priceline Pharmacy make-up director Sarah Laidlaw and will also assist with the Priceline Pharmacy pop-up beauty lounge onsite, providing makeovers and beauty tips and tricks to festival goers.

Miss Vitale said she will be creating six autumn and winter looks for the models who will be gracing the runway.

“I will work backstage cleaning brushes, oiling up the models and painting nails,” she said.

“I’ll also work in the pop-up beauty store, where I’ll complete some of Priceline Pharmacy’s key looks like the triple pink look, and completing hair looks like the bound pony as well.”

Miss Vitale said working at the show would be the achievement of a long time goal.

“It’s the type of thing I’ve always dreamed of doing so I’m grateful to have the opportunity,” she said.

“This was one of my goals last year, to work behind the scenes at a fashion festival, so I feel like I’ve accomplished it now.

“I’m going to Melbourne to do makeup, so I couldn’t ask for much more than that.”

Miss Vitale’s number one makeup tip would be to make sure skincare was a priority.

“You always need a clean canvas before applying makeup, so having the cleansing, toning and moisturising routine is imperative to achieve a successful makeup finish,” she said.

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