A SERIES of Tourism WA-led familiarisation visits by inbound and wholesale agents was co-hosted by Mandurah and Peel Tourism Organisation (MAPTO) and Seashells Resort Mandurah.
MAPTO staff have hosted and guided three groups of significant agents in the past month in the Peel region that have seen the visitors connect with a diverse range of tours and attractions.
MAPTO chief executive Karen Priest said nothing quite compared with actually visiting a Peel winery, getting out on the waterways or walking in the hinterland for travel agents.
“It’s these firsthand experiences that give them the knowledge and confidence to on-sell what we have, and it is timely as we have more export-ready tourism businesses now in the Peel than at any time in the region’s tourism history,’’ she said.
“With Qantas starting direct flights from WA to the UK next year, these agents, who were mainly senior product managers in inbound and wholesale travel companies, will have huge influence and input into what products goes into future itineraries and brochures.’’
Each group’s itinerary was tailored to suit their clients’ interests, and varied from the thrombolites and Amaze Miniature Park (previously Abingdon Miniature Village) to Preston Beach and Serpentine Jarrahdale.
MAPTO marketing manager Nadine Heinen, who co-hosted the Emirates/Tourism WA agents from Germany and Switzerland with Seashells Resort Mandurah, said enjoying a gourmet barbecue beachside at the resort was a highlight for the European visitors.