THERE were 576,300 visitors to the Peel region last year, according to Tourism Research Australia figures.
Of these, 28,800 (5 per cent) were international and another 50,000 (9 per cent) were from interstate.
The statistical area included Waroona, Pinjarra, Byford, Mundijong, Murray, Serpentine-Jarrahdale and the wider Mandurah district.
Peel Development Commission chairman Paul Fitzpatrick said the research was timely for future economic forecasting.
“Tourism is one of five key pillars in our recently released Regional Economic Blueprint,” he said.
“Statistical data is integral to the forward economic planning for our region.”
Mandurah and Peel Tourism Organisation chairman Leighton Yates said the revised data presentation was very comprehensive and spanned visitor profiling, covering source market, age, travel party type, purpose of visit and more.
“As the body responsible for tourism marketing for the Peel region, these latest visitor statistics provide extremely valuable data to MAPTO,” he said.
“For example, half of the international visitors in the Peel survey area stated they came primarily to visit friends and relatives, and 45 per cent of those were travelling alone.”