MANDURAH and Peel Tourism Organisation (MAPTO) has increased its participation in key trade shows to further drive demand and visitation for this year and beyond.
The tourism body attended Australian Tourism Export Council Meeting Place, the Australian tourism export sector’s number one trade event, in December and will also attend the Asia-Pacific Incentives and Meetings Expo (AIME) in February and, for the first time, the Australian Tourism Exchange (ATE) in April.
AIME is a two-day exhibition for those involved in organising business travel, meetings, incentives and events and ATE will see more than 2000 tourism delegates from around the world converge on Adelaide for Australia’s biggest tourism organisation.
MAPTO chief executive Karen Priest said there was strong interest by travel trade both domestically and internationally including the key markets of the UK, Singapore, Malaysia, Hong Kong and China.
“For AIME, targeted appointments will ensure more regional product is included in conference and incentive itineraries,’’ she said.
“At ATE, we will meet with more than 90 national and international buyers and stakeholders to strengthen existing relationships and build new and exciting opportunities for the region.
“We are looking forward to showcasing the diverse range of new tourism products and experiences on offer.”
Ms Priest said MAPTO’s forthcoming trade show was timely as the new Qantas 787 Dreamliners on the daily London-Perth route would attract a great deal of attention and new visitation to WA and regions such as the Peel were poised to benefit.
“Nothing creates excitement and stimulates tourism more than new routes and new planes,’’ she said.
“We are in a fortunate position in WA at the start of 2018.”