KMART has launched its 29th annual Wishing Tree Appeal.
The appeal is Australia’s largest and longest running Christmas gift appeal, supporting families and individuals who are unable to provide gifts at Christmas.
Through the generosity of Australians, the Salvation Army and Mission Australia, the appeal has collected more than 8 million gifts and this year hopes to help more than 300,000 families.
Salvation Army spokesman Paul Hateley said that during December, the organisation helped three times more people than in any other month due to increased budget pressure.
“Extra bills, back-to-school costs, special meals and holiday activities for the children are added to everyday living expenses,’’ he said.
“The last thing families can afford is often presents for the children and this is devastating for a parent.
“With the help of Kmart and the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without at Christmas and bring hope where it’s needed most.’’
The Kmart Wishing Tree Appeal runs until Christmas Eve.
There are many ways to take part: place a gift under the wishing tree in any Kmart store, make a monetary contribution at any Kmart register or donate online at www.kmart.com.au/wishingtree.
Gifts do not need to be bought at Kmart nor do they need to be wrapped.