SOCIAL media is helping the rise of female entrepreneurs.
BAM Makeup Studio owners Brooke Wragg and Megan Clarke are growing their make-up and beauty empire via these means. Their studio has 3115 followers on Instagram and 3654 followers on Facebook.
“Social media is huge. We haven’t had to advertise much at all,” Brooke said.
Last year, Brooke won West Australian make-up artist of the year in the flawless face category.
The studio opened last year but the pair has been in business together for two years.
Brooke and Megan specialise in make-up, brows and recently started their own make-up line.
BAM cosmetics features lipsticks, glosses, brushes, liners and brow products that suit a wide range of women.
It took a lot of research to get their make-up from concept to product.
“We had a vision of what we wanted, then worked closely with a design team,” Brooke said.
The women are happy with how well the business is doing after just a year.
Brooke said what was trendy depended on the age of the client.
“One client is 84 and she can leave here feeling like a 20-year-old,” she said.
Perfect eyebrows are the latest trend and some women are willing to travel from Mandurah to Perth to have them shaped.
“Brows are taking over; I do more brows than make-up,” Brooke said.
The women will travel to America next year for a conference where they will enhance their studies, research and do some networking.
They have advice for other women looking to get into the industry.
“You can’t just do a course and think I’m going to be a make-up artist,” Brooke said.
“I wanted to drop out of school in Year 10, but if I hadn’t gone to uni I would have struggled with the business side.”
Megan said it was hard to get into the industry initially.